• Ignite Thinking

  Think a bit sideways.

  IgniteThinking is a nontraditional research company that embraces new thinking and encourages conversations with consumers and stakeholders to guide their brands and brand building programs. Our expert moderators and strategists conduct primary research using innovative online and offline methodologies to deliver fresh thinking and creative insights both here and around the globe.
  
  
  

  Consumer Research  •  Brand Insights  •  Research Audits  •  Community/Panel Research  •  Listening Strategies  •  Workshops

  En Español

• The Art of Asking

  Our difference is essentially how we approach research. We take a creative stance on how we uncover nuggets through the use of BrandThink™ and other innovative techniques. By understanding the emotional drivers of how and why decisions are made, we can create strategies that get results.

  The Art of Recruiting

  We recruit fresh respondents from networking, not from research databases. We screen for creativity and eloquence. And we pay them a bit more to get a higher caliber participant – and work them hard – to get to the truth.

  The Art of Knowing

  Our filter is years of online and offline experience. Working with a 360 perspective, we seek greater depth of insight that drives big ideas and results in actionable and powerful recommendations that impact growth.

  The Art of Stewardship

  We are also a brand stewardship resource for global brands. We adapt brand strategies in different parts of the world so a brand’s essence, personality and magnetic resonance are integrated and consistent. Experienced international planners apply our proprietary BrandThink™ processes so brands can be successfully marketed globally.

• Group Discussions

  Qualitative research is our area of expertise. We conduct groups, dyads, triads, mini-groups, intercepts, ethnographies online or in-person. Our experienced moderators also conduct online forums and focus groups using the latest online software and recruiting resources.

  Panel and Community Research

  Our approach, techniques and online tools are uniquely suited to discovering insights and getting the most from custom panels and online communities. We are highly experienced in setting up, managing and investigating through panels utilizing the latest qualitative and quantitative methods.

  Listening

  We bring our experience to the emerging field of listening to follow - and obtain insight from - the conversations occurring online. Our methods are especially suited to discover insights from people’s authentic, unfiltered interactions both on and offline whether naturally occurring or guided by moderators.

  Audits

  Audits are comprehensive looks at how organizations seek and listen to the voice of the consumer. Our auditing process evaluates all of the elements available, current sources, insight obtained and information needs, and provides recommendations that integrate the voice of the consumer into research for better ROI, growth and profits.

• BrandThink™ Techniques

  BrandThink™ techniques have been collected and perfected over years of brand-focused, qualitative research. These techniques are projective, psychology-based exercises that get past ‘pat’ answers and get to the heart of issues and possibilities.

  Discovery/Alignment Workshops

  Workshops are conducted with client and/or agency teams to facilitate brand discovery at the front end and generate alignment of brand expression at the back end. Our facilitators are experts in getting people on the same page.

  Culture Workshops

  The strongest brand is single-minded – in what it does, what it says and who it hires to be part of its tribe. Work is done internally to help companies discover their ‘authentic’ selves, identify essential elements to owning its position, defining its tribe, and creating seamless alignment in word and action.

  Lifestyle Logs

  A rich contextual tool, our ‘lifestyle logs’ provide lifestyle information: brand affinity, media use and driving values to the brand discovery element. Capturing behaviors and beliefs outside of the client’s immediate category can unlock possibilities while ensuring greater relevance through understanding.

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  Lynette Xanders
  Founder and Managing Partner

  An ad agency veteran, Lynette has 20 years of experience as a moderator and brand strategist ~ both as former Director of Account Planning at DDB Seattle, BBDO Vancouver, and Cole & Weber as well as a freelance researcher and strategist at shops such as Wieden+Kennedy. Her perspective gleans insights that are both actionable and inspire creative development. Lynette is a specialist in eliciting and capturing consumer insights in both traditional and nontraditional qualitative settings. Lynette is a graduate of Purdue University. She is the author of the Chaos Creativity Journal and The Art of Branding and teaches at the Art Institute of Portland.

  

  J D Faccinetti
  Founder and Managing Partner

  Has over 25 years of marketing, research, planning and communication experience working for top national communication agencies and leading brands. Dan is an expert in strategy development, voice-of-the-consumer research systems and applying traditional and nontraditional qualitative techniques to advisory panels. His brand experience includes work for Del Monte and Nabisco Brands, Sony, Hewlett-Packard, Cellular One, AT&T, The State of California, Harrah’s Entertainment, and several cause/social marketing /non-profit organizations. He speaks fluent Spanish and is proficient in Italian. He has worked and managed projects in marketing, research and communication in Latin America, Africa, Australia and Asia. He is a graduate of Washington State University.

Ignite Thinking - Brand Centric Research Group

Portland, Oregon

• If you are prepared to think a little differently and change your brand for the better, we are ready to talk.
  

  415.218.6547

  info@ignitethinking.com

  Locations:

  San Francisco, California • Sacramento, California
  Portland, Oregon
  

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